{"id":21,"date":"2024-08-07T21:55:16","date_gmt":"2024-08-08T03:55:16","guid":{"rendered":"http:\/\/clickpublicidad.com\/articulos\/?p=21"},"modified":"2025-02-13T13:38:08","modified_gmt":"2025-02-13T19:38:08","slug":"diseno","status":"publish","type":"post","link":"https:\/\/clickpublicidad.com\/blog\/diseno\/","title":{"rendered":"Branding"},"content":{"rendered":"\n<p>Diferenciarse es cada vez m\u00e1s dif\u00edcil. <strong>Una marca es lo que la define<\/strong>, as\u00ed que antes de desarrollar un logo o incluso decidir el nombre, se debe trabajar en <strong>el concepto<\/strong>: c\u00f3mo se va a posicionar y qu\u00e9 experiencia representa para la gente. A partir de eso ya se puede trabajar en toda su imagen para que todo vaya de acuerdo al concepto y se empiece a construir la marca.<\/p>\n\n\n\n<p>Entre mejor podamos definir su concepto, m\u00e1s clara ser\u00e1 la personalidad de la marca y m\u00e1s f\u00e1cil ser\u00e1 trabajar en los dem\u00e1s materiales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"871\" src=\"http:\/\/clickpublicidad.com\/articulos\/wp-content\/uploads\/2020\/08\/Branding-1-1024x871.png\" alt=\"\" class=\"wp-image-44\" srcset=\"https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/Branding-1-1024x871.png 1024w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/Branding-1-300x255.png 300w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/Branding-1-768x653.png 768w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/Branding-1-1536x1306.png 1536w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/Branding-1-2048x1741.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Todo impacta en la construcci\u00f3n de marca\/branding: Logo, colores corporativos, tipograf\u00edas, medios que usa, dise\u00f1o de materiales&#8230; <strong>la historia que queramos contar.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"871\" src=\"http:\/\/clickpublicidad.com\/articulos\/wp-content\/uploads\/2020\/08\/starlight-branding-1024x871.png\" alt=\"\" class=\"wp-image-46\" srcset=\"https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/starlight-branding-1024x871.png 1024w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/starlight-branding-300x255.png 300w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/starlight-branding-768x653.png 768w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/starlight-branding-1536x1306.png 1536w, https:\/\/clickpublicidad.com\/blog\/wp-content\/uploads\/2020\/08\/starlight-branding-2048x1741.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diferenciarse es cada vez m\u00e1s dif\u00edcil. Una marca es lo que la define, as\u00ed que antes de desarrollar un logo o incluso decidir el nombre, se debe trabajar en el concepto: c\u00f3mo se va a posicionar y qu\u00e9 experiencia representa para la gente. A partir de eso ya se puede trabajar en toda su imagen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"_links":{"self":[{"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/posts\/21"}],"collection":[{"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":6,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":67,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions\/67"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/media\/22"}],"wp:attachment":[{"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickpublicidad.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}